Strategic Marketing Consultancy
pronounced 'Slawn-Cha'
meaning 'health' in Irish and Scottish Gaelic
Why
Sláinte
Marketing?
Marketing is more than placing an ad in the next trendy social channel.
It's understanding the 'why' behind your customer's behaviors, the connection of strategy to execution, and that it takes a lot of sweat equity to build from ideas to in-market results.
Consider us the connection, or glue, to all of the above.
My Story
I'm an Irish girl with a deep heritage of building better for tomorrow's future. My family comes from a long line of entrepreneurs - dairy farmers, bar owners, surgical doctors, and public relations consultants. I was born to build better - it just happens to be in the marketing space.
My professional background includes a mix of in-house and agency, national campaigns and A/B testing, branding and email. I've spent the majority of my career in the financial space which has given me the expertise to deeply understand how B2C consumers research, shop, and eventually spend and manage their money.
Companies include:
RedBull North America, Verizon Wireless, Capital One, Mission Lane, Wallis Marketing Consultants, Smithfield Foods, St Regis Hotels, Dubai International Boat Show, Colonial Williamsburg, and more.
Marketing Services
We realize that every client is different and will have varying needs. As a result, we curate a custom marketing proposal based on your needs, timelines, and budget.
It's not in our DNA to force solutions that work well for us and not for you.
Our solutions are your best solutions.
Below are our strengths. If they match with your gaps, let's meet over coffee for a consultation.
Idea Generator
One and Done
Do you have an established brand, strategy, and experienced marketing team? Is it time to create your annual plan for the next year? If you need an assist with digital testing, roadmap planning, or general ideas on where to go next, a half day session with your team will result in a packaged 3-6 month marketing agenda.
Full Strategy
A Month or Two
You're perfect at placing ads and branding throughout a mix of channels but you are getting push back internally on the 'why'. Plus, you could use a refresher on how your customer's shop and what your competitors are doing well to steal share. Consider this a full-blown 6-12 month plan to keep you on track.
Marketing Management
Always On Support
You've got the resources and the strategy but are absolutely struggling at keeping everything on schedule and feel like an intuitive customer experience. We can be the glue for your strategy and execution. Let us train and support your team with creative management best practices for only a few hours a week
Experienced Testimonials
"Melissa oozes marketing strategy and more importantly, creates and manages a plan of attack.
Simply put, Melissa gets it done."
Dawn and Jacques VonBechmann, Long and Foster
Contact me to find
your way to a healthier marketing future
melissa@slaintemarketing
757-285-8213
slaintemarketing.com
757-285-8213